Senior Associate | Senior Interior Designer
“As an avid traveler and interior designer, I believe hotels are the backdrop to life’s greatest moments. I enjoy every facet of design, from initial space planning to installing the final accessory.”
Rori Williams serves as Senior Interior Designer at ForrestPerkins with over a decade of experience in hospitality design. She has dedicated herself to the success of many hospitality projects, among them The Luxury Collection Hotel Talisa Ski Resort in Vail, which was featured in Hospitality Design magazine and won Interior Design Magazine’s Best of Year award and The Hermitage Hotel in Nashville, ranked Best Overall Hotel in Nashville by Forbes.
Rori has led teams to develop and renovate hotels and residences of all scales, from worldwide brands to curated collections, historic properties, and boutique project work. She works closely with clients to bring their vision to life while leading her team with a positive upbeat spirit. Her collaborative approach continually embraces and elevates her team to diverse design genres where she serves as a mentor in all stages of design.
Ms. Williams graduated Magna Cum Laude from Texas Tech University, where she earned a Bachelor of Interior Design with a minor in Architecture, and she is a Registered Interior Designer (RID) in Texas. Rori enjoys choreographing the guest journey where she is involved in every facet of design from initial space planning to installing the final accessories and artwork. Her passion for art and custom furniture design tells a story of each property while complementing the architecture through color, pattern, texture, and textiles. She seeks to balance the creative and technical aspects of design while finding purpose on each project, and her attention to detail ensures proper execution from beginning to end. As an avid traveler and interior designer, she loves hospitality design because she firmly believes hotels provide the setting and backdrop to life’s greatest moments.