Senior Associate | Marketing Manager
As a marketing professional, Laura has over 23 years of experience in the AEC industry. Raised in Texas, Laura’s deep roots have significantly shaped her career and fueled her passion. Her upbringing exposed her to various cultures, architectural styles, and hospitality experiences, thanks to her mother’s work in the travel industry.
Laura excels at identifying target audiences and creating captivating messaging that deeply resonates with them leveraging her extensive industry knowledge and understanding of client preferences. In addition, she possesses remarkable organizational skills, which serve as the foundation of her success. Laura’s ability to blend technical expertise with creativity allows her to develop innovative strategies that engage audiences and deliver measurable outcomes. By striking a balance between data-driven insights and captivating storytelling with her passion for photography, she creates marketing campaigns that are both effective and memorable. With meticulous attention to detail and a natural ability to handle complex projects with precision and efficiency, Laura ensures that every aspect of the marketing process is well-structured and seamlessly executed. She recognizes the significance of prioritization and excels at allocating resources effectively to maximize outcomes. By maintaining a sharp focus on project deadlines, Laura ensures that all marketing initiatives are delivered with the client’s vision in mind.
Furthermore, Laura is a skilled collaborator and an inspiring team leader. She thrives in coordinating cross-functional teams, fostering clear communication, and aligning everyone toward shared objectives. Laura’s ability to delegate tasks, provide guidance, and maintain open lines of communication cultivates a cohesive and productive work environment.
Beyond her day-to-day operations, Laura possesses a forward-thinking mindset and actively seeks process improvement and optimization opportunities. By implementing efficient systems and workflows, she streamlines marketing operations, enhances productivity, and drives continuous improvement within her team. Laura’s ability to orchestrate complex marketing initiatives with precision, coupled with her commitment to maintaining efficient workflows, ensures that the firm’s marketing efforts are executed, yielding exceptional results.