Traffic LA (The Joule Hotel)

Dallas, TX

ForrestPerkins designed the new Dallas store for Los Angeles based Traffic LA, luxury retailer to the stars. Its Dallas location features two shops, the men’s store having a dark, masculine theatrical environment while the chic and clean women’s store presents a modern feminine feel. Both stores are located on the ground floor of the Main Street facade of the expanded Joule hotel.

Photography by Jonathan Zizzo and Mei-Chun Jau